Lately, quite often many people asked  – how to become a UI/UX Designer ?   You will learn about UI/UX design, design thinking, and how to become a UI/UX designer in this comprehensive guide.

UI/UX design aims to provide a positive experience that keeps users loyal to a product or brand. Today’s businesses understand the importance of being customer-centric rather than product-centric: that is, using data insights and UI/UX design principles to understand customer needs and design products and services accordingly, rather than launching products they think users will want. User experience designers are among the most sought-after creative roles in an organization, alongside graphic designers and creative directors.

Candidates that have UI/UX design credentials on their resume instantly increase their chances of being shortlisted for jobs in a wide range of industries.

What Is UX design?

User experience design, known as UX design, is the process by which designer  create products that provide meaningful user experiences for users while delivering on a business’s brand promise. Good user experience encompasses the entire production process, including product branding, design, usability, and function. Those who become UI/UX designers are tasked with doing research and analyzing user requirements, among other things.

Read More

Why is digital marketing important? Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. 

When businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.

Read More

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

According to MOZ – SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Read More